Daniel Liatowitsch is a filmmaker turned fragrance founder whose work has always centered on stories that linger. After two decades in film and graphic novels—including an award-winning horror film and cult collaborations—he launched NVRNAGN to explore a different kind of narrative: one traced in scent. His vision is rooted in a fascination with unforgettable stories and how sharing them brings us closer. Each scent holds a quiet truth—something felt, not explained.

Andreas Wilhelm is an award-winning independent perfumer based in Zurich, known for crafting layered, emotionally intelligent fragrances. Trained in classical French perfumery and with over two decades of experience, his work balances technical precision with instinctive artistry. For NVRNAGN, Andreas translated personal memory into olfactive form—formulas that speak in scent where words fall short.

El Mac (Miles MacGregor) is a globally acclaimed American artist whose large-scale murals and luminous portraiture appear on walls and in collections around the world. Known for his distinctive blend of aerosol and brushwork, his work captures quiet intensity and reverence in the everyday. For NVRNAGN, his piece Rebirth appears on the 100ml sleeve packaging—used with the artist’s permission, and chosen for its powerful reflection of the brand’s emotional core.